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Does Corporate Reputation Matter? Role of Social Media in Consumer Intention to Purchase Innovative Food Product | SpringerLink
Does Corporate Reputation Matter? Role of Social Media in Consumer Intention to Purchase Innovative Food Product | SpringerLink

Consumer's Purchase Intention towards Luxury Retailer's Social Media Advertisements —A Case Study of a Shoe Retail—UAE-Dubai Mall
Consumer's Purchase Intention towards Luxury Retailer's Social Media Advertisements —A Case Study of a Shoe Retail—UAE-Dubai Mall

SOCIAL MEDIA AND GREEN CONSUMPTION BEHAVIOR OF MILLENNIALS
SOCIAL MEDIA AND GREEN CONSUMPTION BEHAVIOR OF MILLENNIALS

Understanding consumers' intentions to purchase green products in the social media marketing context | Emerald Insight
Understanding consumers' intentions to purchase green products in the social media marketing context | Emerald Insight

The Effect of Social Media Marketing Activities on Purchase Intention with Brand Equity and Social Brand Engagement: Empirical E
The Effect of Social Media Marketing Activities on Purchase Intention with Brand Equity and Social Brand Engagement: Empirical E

Research framework The hypotheses are constructed as follows: H1: It is... | Download Scientific Diagram
Research framework The hypotheses are constructed as follows: H1: It is... | Download Scientific Diagram

Social media interactions, purchase intention, and behavioural engagement: The mediating role of source and content factors - ScienceDirect
Social media interactions, purchase intention, and behavioural engagement: The mediating role of source and content factors - ScienceDirect

Impact of Social Media Marketing on Purchase Intention and Brand Loyalty: Evidence from Indonesia's Banking Industry
Impact of Social Media Marketing on Purchase Intention and Brand Loyalty: Evidence from Indonesia's Banking Industry

Factors Affecting Purchase Intention and Social Media Publicity of Green Products: The Mediating Role of Concern for Consequences - Zahid - 2018 - Corporate Social Responsibility and Environmental Management - Wiley Online Library
Factors Affecting Purchase Intention and Social Media Publicity of Green Products: The Mediating Role of Concern for Consequences - Zahid - 2018 - Corporate Social Responsibility and Environmental Management - Wiley Online Library

The Effect of Social Media on Consumer Purchase Behaviour in the Mobile Telephony Industry in Zimbabwe
The Effect of Social Media on Consumer Purchase Behaviour in the Mobile Telephony Industry in Zimbabwe

Customer Behavior as an Outcome of Social Media Marketing: The Role of Social Media Marketing Activity and Customer Experience
Customer Behavior as an Outcome of Social Media Marketing: The Role of Social Media Marketing Activity and Customer Experience

The Impact of Social Media Marketing Medium toward Purchase Intention and Brand Loyalty among Generation Y
The Impact of Social Media Marketing Medium toward Purchase Intention and Brand Loyalty among Generation Y

The Influence of Social Media Marketing Activity and Social Media Influencers on Instagram on Purchase Intention at Fashion Bran
The Influence of Social Media Marketing Activity and Social Media Influencers on Instagram on Purchase Intention at Fashion Bran

The dynamic stimulus of social media marketing on purchase intention of Indonesian airline products and services | Emerald Insight
The dynamic stimulus of social media marketing on purchase intention of Indonesian airline products and services | Emerald Insight

PDF] The Impact of Social Media Influencers on Purchase Intention and the Mediation Effect of Customer Attitude | Semantic Scholar
PDF] The Impact of Social Media Influencers on Purchase Intention and the Mediation Effect of Customer Attitude | Semantic Scholar

View of INFLUENCE OF SOCIAL MEDIA ADVERTISEMENT ON CUSTOMER'S PURCHASE DECISION: A LITERATURE REVIEW | International Journal on Recent Trends in Business and Tourism (IJRTBT)
View of INFLUENCE OF SOCIAL MEDIA ADVERTISEMENT ON CUSTOMER'S PURCHASE DECISION: A LITERATURE REVIEW | International Journal on Recent Trends in Business and Tourism (IJRTBT)

JTAER | Free Full-Text | The Relationship between CSR Communication on Social Media, Purchase Intention, and E-WOM in the Banking Sector of an Emerging Economy
JTAER | Free Full-Text | The Relationship between CSR Communication on Social Media, Purchase Intention, and E-WOM in the Banking Sector of an Emerging Economy

A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention - ScienceDirect
A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention - ScienceDirect

IJEM The Effect of Social Media Marketing on Luxury Brand Customer Equity among Young Adults
IJEM The Effect of Social Media Marketing on Luxury Brand Customer Equity among Young Adults

Sustainable customer retention through social media marketing activities using hybrid SEM-neural network approach | PLOS ONE
Sustainable customer retention through social media marketing activities using hybrid SEM-neural network approach | PLOS ONE

The Theoretical Model of Online Purchase Intention | Download Scientific Diagram
The Theoretical Model of Online Purchase Intention | Download Scientific Diagram

PDF] Consumer Purchase Intention Research Based on Social Media Marketing | Semantic Scholar
PDF] Consumer Purchase Intention Research Based on Social Media Marketing | Semantic Scholar

The Effects of Social Media Marketing, Trust, and Brand Image on Consumers' Purchase Intention of GO-JEK in Indonesia | Semantic Scholar
The Effects of Social Media Marketing, Trust, and Brand Image on Consumers' Purchase Intention of GO-JEK in Indonesia | Semantic Scholar